![]() ![]() Most experts believe there’s no going back. With telehealth becoming a digital necessity during most of 2020, its utilization skyrocketed over the past 18 months. When prospective patients can easily schedule or request a visit right from your site, they’re more likely to become new patients. In fact, 68 percent of patients say they’re more likely to choose a healthcare provider who provides the ability to book, change, or cancel an appointment online. Consumers expect that simple level of digital convenience, and when they don’t find it, they’re more likely to walk (or click) away. Giving patients the ability to schedule an appointment online is no longer a nice-to-have. Most important, this strategy helps propel your practice toward the top of search results, as you establish authority with search engines for the conditions and services you know best. This gives you room to expand on each aspect of your specialty, and highlight your expertise and approach to care. When patients seek care for a specific condition or a nearby specialist, you have an opportunity to show them you’re the expert in your field.Ĭreate a single, designated web page for each condition you treat and service you provide. People search online for information, for answers to their questions. Consider including a quote from the provider, and some personal interests and hobbies to further establish a human connection. Offer insight into each doctor’s clinical interests, their care philosophy, and how they like to work with patients. ![]() Include engaging bios of your providers on your website so people can learn more about each one.ĭo more than just rattle off your providers’ degrees and professional memberships. Part of the decision-making process for patients is whether they have enough information about any healthcare provider to trust that person as the right choice. As a baseline, this means having a professional design and a tone that gives visitors a glimpse into the personality of your practice. Visitors have to feel welcome as soon as they arrive at your site. Think of your healthcare practice website as your digital front door. To start, here are seven website elements you’ll need to improve your conversion metrics. There’s a proven formula to improve your chances of converting online visitors into in-person patients. But the next step is equally important, and the true goal of your site: connecting with those patients in a way that leads them to schedule an appointment or contact you. No prospective patient can see your services if they don’t initially find your website, so driving traffic there is imperative. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.Convert more patients with these 7 website must-haves
0 Comments
Leave a Reply. |